Akshita LomshinUnsaid: Flash FictionRay of hopeJulia was found brutally stabbed in her own backyard, leaving Ray, her husband, shattered and desperate for answers. His grief turns to…Sep 33Sep 33
Akshita LomshCOVID-19 symptoms in the Advertising sphereThe advertising industry has evolved its focus from mass marketing through print ads, to personalization through the data points. These…May 18, 2020May 18, 2020
Akshita LomshinUnsaid: Flash FictionWindowNote: The chapter below is based on imagination merged with facts and could be gladly regarded as fiction. Kindly don’t sue the author…Feb 23, 2020Feb 23, 2020
Akshita LomshThe Framing EffectEasy. Quick. Comfortable. It’s human nature to prefer the comfort zone over risk. Especially in a place like India where the majority lies…May 26, 2019May 26, 2019
Akshita LomshThe line between Smart and False Advertising“1837 TWG Tea -The finest teas of the world” — what comes to your mind when you read this or see the advertising of this brand? For the…Mar 4, 2019Mar 4, 2019
Akshita LomshAdjusting to Dynamic Market— Root Change or Route Change?From word-of-mouth to traditional mass media involving newspapers, radios and television, and further to mobile phones, computers and the…Jan 24, 2019Jan 24, 2019
Akshita LomshHijacking the mind — Value building through Brand PositioningRegardless of the efforts or characters you showcase for your products or services, your ‘Brand’ defines the reputation you gain. When you…Jan 16, 20191Jan 16, 20191
Akshita LomshinUnsaid: Flash FictionUnleashUnder the sheets of fear lied a resilient soul,Jan 16, 2019Jan 16, 2019
