The advertising industry has evolved its focus from mass marketing through print ads, to personalization through the data points. These data points help to identify the behaviour patterns of consumers, and thus, to form content accordingly. These patterns are dynamic, and the advertisers adapt to the same through continuous analysis…

Note: The chapter below is based on imagination merged with facts and could be gladly regarded as fiction. Kindly don’t sue the author, the author is broke. A crystal clear window glass, having a shiny absorption of a 20-year-old boy with curly hair, complexion as white as snow, and an…

Easy. Quick. Comfortable. It’s human nature to prefer the comfort zone over risk, especially in a place like India, where the majority lies under the label of being risk-averse. This risk-averse character influences our personality and thus affects our choice. Similarly, when we talk about perceptions, they are usually a…

“1837 TWG Tea — The finest teas of the world” — what comes to your mind when you read this or see the advertising of this brand? For the tea lovers it might be the taste and quality, but considering an individual who’s not very familiar with the brand and…

From word-of-mouth to traditional mass media involving newspapers, radios, television, and further to mobile phones, computers, and the on-going trail, Homo sapiens got no chill. With the ever-growing innovating minds and their implementations providing ease to make up for hunting and gathering years, Gen Z won’t even need to move…

Regardless of the efforts or characteristics which you showcase for your products or services, your ‘Brand’ defines the reputation you gain. When you think of ‘Thumbs Up’, it’s not just a black coloured soft drink that comes to your mind, but a feeling of thrill apart from Salman Khan. How…

Under the sheets of fear lied a resilient soul, tied up with other’s attributions on living, Soul started questioning existence, hiding the nerve, it lost the credence in its unicorns. When the truth is caught being buried too low, wretched scenarios destruct to construct reality’s realization, Until the soul realizes the delight of being self, comes back to its senses and kicks other’s oriented flaws to hell.