Akshita LomshCOVID-19 symptoms in the Advertising sphereThe advertising industry has evolved its focus from mass marketing through print ads, to personalization through the data points. These…6 min read·May 18, 2020----
Akshita LomshinUnsaid: Flash FictionWindowNote: The chapter below is based on imagination merged with facts and could be gladly regarded as fiction. Kindly don’t sue the author…3 min read·Feb 23, 2020----
Akshita LomshThe Framing EffectEasy. Quick. Comfortable. It’s human nature to prefer the comfort zone over risk. Especially in a place like India where the majority lies…4 min read·May 26, 2019----
Akshita LomshThe line between Smart and False Advertising“1837 TWG Tea -The finest teas of the world” — what comes to your mind when you read this or see the advertising of this brand? For the…3 min read·Mar 4, 2019----
Akshita LomshAdjusting to Dynamic Market— Root Change or Route Change?From word-of-mouth to traditional mass media involving newspapers, radios and television, and further to mobile phones, computers and the…4 min read·Jan 24, 2019----
Akshita LomshHijacking the mind — Value building through Brand PositioningRegardless of the efforts or characters you showcase for your products or services, your ‘Brand’ defines the reputation you gain. When you…3 min read·Jan 16, 2019--1--1